Ratings Report: More than the Ratings

Let’s start with the hard numbers, first. For MLP, last Saturday’s “Crusaders of the Mark” drew an estimated 299,000 on Discovery Family. That’s a 4.8% drop from the previous week and the Season Five average now stands at 418,444 per episode. Next episode is “The One Where Pinkie Pie Knows” at 11:30am ET/10:30am CT on Discovery Family. More on this later.

In the case of Gravity Falls, “Dipper and Mable vs. the Future” drew an estimated 942,000 last Monday night on Disney XD. Its Season Two average (including the two episodes that premiered on the main Disney Channel) is now 1.235 million per episode. Next episode is “Xpcveaoqfoxso” (“Weirdmageddon”) on October 26th at 8pm ET/7pm CT on Disney XD.

For Steven Universe, Thursday’s “Too Far” drew an estimated 1.392 million viewers on Cartoon Network. It’s Season Two average is now 1.651 million per episode. Next episode TBD.

Of course, with the lower ratings, some in the MLP fandom are panicking. “Big Jim” Miller went to Twitter on Tuesday night to calm them down.  Indeed, as we have stated before, Discovery Family does not have nearly the coverage of the likes of Disney XD, Disney Channel, Cartoon Network, or Nickelodeon; so allowances must be made for that. Of course, more Bronies tend to watch the new episodes online.

There are more measures to a show’s success than just ratings. Chief among them in the case of a Hasbro property is the amount of toys it sells (fairly or unfairly). Of course, MLP has done wonders to Hasbro’s bottom line, while Littlest Pet Shopdid not. There’s also Netflix where many are discovering Friendship is Magic. 

To the best of our knowledge at Derpy News, MLP is in no danger of going away anytime soon. If Gravity Falls and Steven Universe fans are panicking about their ratings, then the same message applies with them. We’ll get a better picture of how MLP is doing when Hasbro releases their third quarter numbers on Monday.

Ratings information for this report courtesy of Mitch Metcalf of Showbuzz Daily as sources by Nielsen Media Research.


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